The Teacher Fund

A visual identity and website design for bootstrapped non-profit supplying classrooms and teachers in need.

tools

Adobe Illustrator
Adobe InDesign
Adobe XD

overview

A pro bono freelance client, The Teacher Fund engaged me to establish its brand, including a logo, color palette, and typography packaged into an organized style guide.

Blending modern and analog technology, the logo features a pencil twisting into a T and an F in a form reminiscent of the command symbol. The brand’s color palette features muted tones of the classic #2 pencil to create a bold, youthful aesthetic.

So far, the non-profit has raised $14,273 for classrooms in need and garnered local news coverage in the Coeur d'Alene Press, the largest daily newspaper in North Idaho.

testimonial

“WE RESOUNDINGLY LOVE IT! It's like finding something we didn't know we were looking for. We knew there was a logo out there that summed up everything we're trying to accomplish but we had no idea how to find it. It's really inspiring to see some tangible symbol of months of work so we're all so so so excited by this! Thank you so much.”
Joel Wasserman, The Teacher Fund’s Co-Founder